I’ve looked back to evaluate how my Drink•Eat•Walk DC food tours did in 2025. Now it’s time to look ahead and declare my 2026 objectives — it’s going to be the year of the killer E’s:
#1 Extend the number of tours I offer
I’ve long planned to offer a hiking food tour through Rock Creek Park, so will finally get that launched this year. I’m also thinking of offering a food tour in the neighborhood around DC’s Convention Center. There’s some good stories to be told about that area and the people & communities within it. The real draw, though, is the one million visitors attending events at the Convention Center. This is a large population of potential guests, many of whom will never explore very far off in the city for tours like mine.
#2 Expand the ways I offer my tours
I currently list my tours on Tripadvisor/Viator, GetYourGuide, and directly on my DrinkEatWalk.com website. I want to dramatically increase the number of outlets offering my tours, whether that’s additional OTAs, other online marketplaces, or even IRL partnerships.
#3 Extract more money from the business
(I don’t love some connotations of this word, but gotta keep the E theme [Ex, really] going, right?) I want & need to make a lot more money this year. The obvious way is to run many more tours, with many more guests. But I also want to figure out other revenue streams for the Drink•Eat•Walk business. I especially need to identify methods for generating income that aren’t directly because I’m leading a tour.
I have specific, measurable goals within each of the above, but that’s for me, not you 😉 And I want to do all of this by continuing to Exceed Experience Expectations — I had great guests in 2025, who left amazing reviews, and their happiness will continue to be the core of every single tour I lead.
LFG, D•E•W 🤘
(and I now exit from exhausting expression of this year’s theme)
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