It’s been three months since my first tour, so it’s time for a self-assessment:
👍
- The tour I’m running is the one I envisioned → It’s pretty much the tour I always intended to build
- Guests love my tours → The feedback & reviews have been astoundingly good
- I love giving tours → Perhaps the thing I most worried about, without ever thinking about it
👎
- Business is bad → Not many people have signed up for tours, and each tour hasn’t had many people on them
- The business is bad → My costs are too high; my price is too low; I’m not making much money
- I haven’t been hustlin’ enough → They key to making money in this biz is direct bookings & private tours, fed by partnerships & distribution, and I just haven’t put enough/much energy into this
I’m in the star-rating biz, though, so I guess I have to review myself through that lens:
Overall rating = ⭐️⭐️⭐️⭐️☆
Despite the negativity, I’m pretty happy with how things are going. All I really care about in this first season is building a great product, and then getting lotsa great reviews as a result. I don’t want to lose money, but am willing to invest by focusing on the tours more than the business. So, overall I’m D•E•Wing just fine.
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